Before we jump there let me share with you something most folks don't realize about many of the folks who's names you know in the "information" business ... the rockstars who built multi-million dollar businesses with tens of thousands of followers, or in some cases hundreds of thousands or millions of followers without any complicated marketing or in your face promotion like much of what you see out there today suggests you need. 

There are folks who I've worked with and others who are clients of mine that grew their reputations and fame long-before they invested anything substantial in funnels or internet advertising ... or for that matter any traditional advertising in their programs, coaching or consulting either ... people like Jordan Peterson, Marcus Buckingham or Simon Sinek, or in the old days Zig Ziglar, Jim Rohn or Steven Covey, yet these folks have and had huge followings and success.

My own background began more or less officially studying NLP with Richard Bandler and John Grinder who built an international following long before there was an internet, and largely by word-of-mouth. Even Tony Robbins, who's a world known motivational trainer with a nine-figure business, built his success without a single funnel.

One of my friends in the business who is a huge internet success is Rich Schefren and he built his business gathering over a million downloads of his report, "The Internet Business Manifesto" long before there were funnels, leading to a $10,000,000+ business in less than two years!

Heck, there are folks who's names are less well know that I've personally worked with who built multi-million dollar businesses without any of the smarmy marketing that you see being pitched everyday ...

• Mini-offers that escalate to your high-ticket offer
• Bonuses worth more than the program you are offering
• Complex Facebook advertising schemes and formulas
• LinkedIn outreach programs sending dozens of messages 
• Sales funnels with seemingly endless bump offers, multiple upsells and downsells
  
  

And, all the other get rich quick success programs you've likely come across promising you to build a $100K or $1,000,000 coaching or consulting practice in less than a year. 

Folks like Alan Weiss who I know personally and who has shared with me some of his personal "success formula" that allowed him to build a multi-million dollar business revenue he's had for over a decade with virtually no internet advertising, or smarmy outreach programs. Alan's known the consultant's consultant, and I'm certified as one of his master mentor's to share his strategies with others, so I've seen what it looks like behind the curtain to build a super-successful coaching and training business with virtually no advertising at all!

Heck, I built my one multi-million dollar training, consulting and coaching business with literally zero traditional advertising, 100% by word-of-mouth and referral. Only recently did I even begin to use email and social media to expand my reach to folks who haven't worked with me before, and I still get requests to run six and seven figure programs from clients I've worked with before. All of this success, leading to well over $10,000,000 in income, has come to me because I have the one essential ingredient everyone of the successful folks I've worked with have too. 

If you're ready I'm prepared to help you get the essential ingredient as well.

Here's what you really need to know ...

You see the most accurate way to really understand where you are right now ... begins by considering what it means to move forward from the space you're currently occupying the way you currently occupy it.

You need to first decide if you want to create a multi-million dollar business based on the whims of the marketplace and fancy, complex marketing schemes, including whether or not Facebook likes your advertising, or LinkedIn will continue to let you message people you don't know and who don't care about your offer ... or, you want to build a solid business, built on an unshakable foundation, that grows to whatever level you desire.

Everyone of the folks I've mentioned, as well as many others, had and has a killer course, program or package that delivers kick-ass results, build around a methodology they can and do easily explain, that generates a profound understanding of the value they provide, with an exemplary presentation / delivery model that creates success story after success story for their clients. 

Once they discover what's really beneath what they do, why and how it works so well, an ability to consistently replicate the successes they create presented in a way that other people can understand they begin to gain all the fame and money you hear about ... but before then they remain in the land of near-do-wells.

So now it's time to decide ...

Do you have a model and a course, program or package you present and explain so that others experience it as so strong, compelling and clearly communicated that they are willing to do almost anything to get access to it?

(FWIW I do and have had a model just like that for almost three decades, and it's still creating success for me virtually every day year-after-year ... you may know it already, my MythoSelf Process model and all the training, courses, programs and packages I've built around it ... my "one trick" that goes on and on for me and others I've taught and certified to use it ... so I know what I'm talking about from the inside-out ... and I'll be sharing a ton of what this is all about behind the curtain with you in this program too.)

Great courses, programs and packages share some common features that are critical if you want the essential ingredient that every successful thought-leader, renowned speaker, international consultant, elite coach and information entrepreneurs have built their business on ... a repeatable, methodology and structure that creates success for their clients. 

This is the secret sauce that makes what you do work ... the what, why and how of your model of success when you work with clients. 

You want to know the unique language you use to present and convey the essence of your content that really makes a difference, for example Alan Weiss made "Value Selling" famous in consulting circles ... selling value instead of time. 

My own mentor, Roye Fraser, developed a powerful, unique Generative Imprint™ model and the idea of operating from the excitatory bias ... long before "positive psychology" was a thing that constantly filled rooms with folks who had come to experience being coached by him personally or like me to train with him to learn his model for what were then enormous fees in the 1980s and 1990s. 

In my own model, the MythoSelf Process that I began developing in the 1990s, I've embedded the ideas of the GDS (generalized desired state), GTS (that which is greater than self) and INTENT (the trajectory that you follow naturally when you're at your best leading to effortless success) as just some of what makes it so unique, powerful, and desirable for my clients.

There's more to it, but knowing the unique features of your model, the specific language you use and how to present it so it's easy for others to grasp what it's all about and why they want it for themselves, and the means you use to make it all happen are part of the essential ingredient I'm pointing to here a killer model that you form a KICK-ASS offer around!

It's critical that you have a framework you're working from that does two things reliably 1) give you a guide to moving predictably with clients through your process, and 2) allows you to explain what you do in a completely understandable and attractive way to prospects who you speak with or come across what you do on their own. 

You also need to understand your:

• Primary Mechanism
• Experiential Principles
• Outcome of the Outcome
• Sequential Trajectory of Learning
• Logical Patterns, Linkages and Chains
• Transferable Knowing & Hidden Intuitions
• Beliefs & Habits of Performance
• Heuristics on Implementation
  
  

Of course  your clients don't need to know any of why what you do works so well, other than what you choose to share to allow them to get why they need what you're offering. And, if you have a successful way of working today, you already have all of these things, even if you don't refer to them this way yet. 

When you join me I'll lay out all of this and much more. Before we're done we will have extracted the best of what you do and reformulated it into an irresistibly, compelling offer that will deliver clients to your door. 

I'll be walking with you step-by-step through identifying you at your best, distilling the essential ingredients of your best successes, designing your course, program or package from these elements for a specific audience that you'll target because you know they'll want what you have and that you can create success stories with that will precede you with the clients you don't have yet, but exactly the ones you want to work with in the future. 

By the time we're done working together you'll have the essential ingredient of a unique, reliable, powerful model we've built your own killer course, program or package around ... the one that will launch you well into 7-figure territory. 

BECAUSE ... that's all possible when you do what it takes to design a Kick-Ass Premium offer that comes from who you are and what you love doing most. 

And, then we'll spend the rest of a full year together making all that even better, until you answer the first question in a way that brings a smile to your face so big and wide that threatens doing some real damage!