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Satisfaction Selling SM

Ready to transform your sales game? Step into the world of Satisfaction SellingSM. This isn't about fixing problems—it's about spotting opportunities and leveraging them. Shift your mindset, connect with clients on a deeper level, understand their deepest desires, and use that insight to boost your persuasion and influence. With Satisfaction SellingSM, you're not just selling—you're succeeding. Get ready to change the way you think about sales and start seeing the results you've been aiming for. Let's do this!
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Online
6 Week
Course

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6 Weekly Evergreen Releases

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BiMonthly Coaching

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What you are going to learn

A few more words about this course

Delve into the revolutionary Satisfaction SellingSM model, designed to transform your sales approach by prioritizing satisfaction from the outsetwithout the time consuming labor of problem solving. Learn to build positive client relationships and uncover solutions that exceed expectations for you and your customers.
Throughout this course you will discover Dr. Joseph Riggio's unique approach to Sales using his proprietary Satisfaction CycleSM model which is at the core of Satisfaction Selling to:
 

    💡 Emphasizes whole form learning in sales
    💡     Contrasts with traditional problem-solving sales models
    💡 Research-driven approach to transforming sales outcomes 
    💼 Focuses on adaptability and presence in interactions 
    🤝 Highlights the importance of nonverbal cues and context 
    🚫 Encourages learning to say "no" when necessary 
    🌱 Advocates for integrating sales skills into all aspects of life

Module 1:
Welcome to Satisfaction SellingSM

Dr. Joseph Riggio introduces Satisfaction SellingSM, a transformative approach to sales that goes beyond traditional “Problem-Solving” models. Dive into this revolutionary world of Satisfaction SellingSM, where traditional sales tactics are set aside for an alternative revolutionary approach. This program isn't merely about selling; it's a comprehensive shift in how you perceive sales, communication, and relationship-building. By moving away from “Problem-Centric” methods to a focus on positive outcomes and mutual satisfaction.

- 🌱 Shift from problem-solving to cultivating positive futures.

- 🤝 Build Connections: Prioritize understanding and empathy 

- 📈 Foster Mutual Success for mutually beneficial outcomes

- 🔄 Recursive Model: Move away from linear strategies.

- 🚀 Empower Decisions: Guide clients towards taking action through positive reinforcement.


Module 2:
Transforming Sales Conversations

Imagine a world where sales conversations aren't a battlefield but a collaborative dance. In Satisfaction SellingSM, Dr. Joseph Riggio introduces a model where curiosity and positivity lead the way. Like an artist seeing the potential in a blank canvas, you'll learn to see opportunities in every interaction, turning potential threats into possibilities. This is not just selling; it's a revolution in understanding and meeting your clients where they are, with empathy and insight.


- 🌱 Understanding the Present State Positive (PS+)

- 🧠 Shifting to an Excitatory Bias for openness
- 🔍 Mastering the art of asking "What's working?"
- 🔄 Transitioning seamlessly to the Desired State (DS+)
- 🤝 Building a foundation of trust and credibility

Module 3:
Future Memory: Selling’s Secret

Dive into a world where selling isn't just about transactions; it's about creating epic narratives that resonate with your clients' deepest desires and aspirations. This transformative journey through Satisfaction SellingSM empowers you to become not just a salesperson, but a story-weaver, connecting dreams to reality with the art of Future Memory. Here, certainty becomes your ally, as you guide your clients through a meticulously designed future, ensuring the sale becomes a chapter in their success story.

- 🧭 Visualizing success as if it's already occurred 

- 🔮 Leverage Time to enhance the appeal of the proposal
- 💡 Build Certainty so clients feel secure in their decisions
- 🤝 Developing deep connections with the client's aspirations and fears.
- 🔄 Utilize client feedback to refine and adapt the selling approach, ensuring relevance and resonance.

Module 4:
From Present State to Desire State-
A Transformative Shift

In this exploration of Satisfaction Selling, we uncover the pivotal moment—the delta—where sales transform from a mere exchange to a meaningful journey towards an aspirational future. Dr. Riggio invites us into a narrative where understanding and addressing this gap reveals the underpinning of true satisfaction in sales. It's here, in the nuances of the Satisfaction Cycle, that we find the tipping point for sales success.




- 🧭 Understanding the PS+ to DS++ journey emphasizes the start and end points of client satisfaction.

 - 🌉 Bridging the delta involves identifying and closing the gap between current achievements and future aspirations.

- 💡 Crafting compelling narratives turns sales into stories of success and fulfillment.

- 🛠️ Resource considerations ensure all necessary tools and strategies are identified and deployed effectively.

- ⏳ Temporal framing and path considerations highlight the importance of timing and specific steps in the sales process.



Module 5:
Crafting Compelling Sales Narratives- A Guide to Closing with Confidence

The transition from understanding to commitment is the moment where a carefully constructed narrative, rooted in trust and tailored insights, reaches a crescendo, compelling the client to move forward. Joseph explores the nuanced dynamics at play, such as the specific moment when the client's interest transforms into a decision, much like how a small, seemingly insignificant factor can lead to a dramatic change in epidemic spread. This is where the magic happens: in the understanding of how small shifts in approach, driven by deep empathy and strategic evidence, can lead the way to big changes in client commitment.

 - 🔍 Emphasizes understanding the client's current state, desired future, and the outcomes they seek.
 - 🤝 Highlights the importance of building trust and rapport with the client.
- 💬 Focuses on using specific linguistic patterns and non-verbal cues to match the client's communication style.
- 📖 Advocates for presenting the solution through a compelling narrative or story.
- 📈 Stresses the need for a well formed evidence strategy that resonates with the client's decision-making process.

Module 6:
The Customer Journey from Satisfaction to Advocate

In the hands of a master, the art of Satisfaction SellingSM becomes a powerful arsenal for sales professionals. With precision and clarity, Dr. Riggio unveils the secrets to crafting irresistible offers that go beyond mere transactions to forge lasting bonds with clients. This approach is a testament to the power of understanding human desires and crafting solutions that not only satisfy but delight. It's about becoming so effective in your role that clients can't help but choose you, again and again.



- 🔄 Discover the five-step Satisfaction CycleSM that takes you from establishing trust to achieving compliance and beyond.

- 🎯 Achieve Goals Together and align client desires with your actionable solutions to create mutual success 
- 🛠  Gain Tools for Success turning powerful techniques like cognitive inertia and logical chaining to enhance persuasion 

- 🔄 Recursive Improvement to improve upon each success to deepen client relationships and foster continuous growth

- 🤝 Building Lasting Bonds that turn satisfied customers into advocates and partners in success.


Program Contents

Module 1: Welcome to Satisfaction SellingSM 

Satisfaction SellingSM is a paradigm shift in sales strategy, emphasizing a positive, future-oriented approach over traditional "Problem Solving" methods. Dr. Joseph Riggio introduces this innovative model, focusing on building relationships, enhancing communication, and fostering a positive mindset towards oneself, customers, and the products or services offered. This approach eschews the focus on problems, instead guiding sales professionals to connect with clients by understanding their desires, aspirations, and working collaboratively towards mutually beneficial outcomes. The program promises to revolutionize sales interactions, moving away from discomfort and towards a method that ensures clients and salespeople alike see sustained success and satisfaction.

Chapter 1.1: Welcome to Satisfaction SellingSM!

Are you tired of traditional sales methods that focus on problems? Dr. Joseph Riggio introduces Satisfaction Selling, a game-changing approach that prioritizes connection and possibility. Learn how to master influence, leading customers to a future of certainty and success. Get ready to elevate your sales game like never before.

Capter 1.2: Introduction: Unveiling Satisfaction SellingSM

Welcome to Satisfaction Selling, where sales transcend “Problem-Solving” and embrace possibility. Dr. Joseph Riggio unveils a paradigm shift in sales, emphasizing connection, and positive orientation. Learn how to lead with influence and certainty, transforming your approach to achieve success.

Chapter 1.3: Mastering Sales: Whole-form Learning

In this groundbreaking video, Dr. Joseph Riggio unveils the revolutionary approach of Satisfaction SellingSM. Through whole form learning, he empowers sales professionals to transcend traditional methods and embrace adaptability and presence in every interaction. Prepare to revolutionize your sales strategy as you’re guided through the art of establishing the meaningful connections with clients that drive your success.

Chapter 1.4: Satisfaction CycleSM: The foundation of the Satisfaction SellingSM model.

In this insightful video, Dr. Joseph Riggio delves into the concept of the Traditional Sales Model and contrasts it with the innovative approach of the Satisfaction Cycle. He highlights how the traditional model focuses on identifying problems, escalating fear, and offering solutions, often leaving clients feeling uneasy and unsatisfied. In contrast, the Satisfaction Cycle emphasizes building positive rapport, exploring possibilities, and presenting solutions in a non-intrusive manner. By following this approach, sales professionals can establish trust, credibility, and long-term relationships with clients, leading to consistent success and exceeding expectations.  


Module 2: Transforming Sales Conversations

Dive into the transformative world of Satisfaction SellingSM with Dr. Joseph Riggio. This comprehensive approach revolutionizes traditional sales tactics by emphasizing a positive Present State (PS+) to foster an environment ripe for open, constructive discussions. Discover how shifting away from fear-based models to an Excitatory Bias not only enhances client receptivity but also encourages a deeper exploration of possibilities and solutions. Learn to apply nuanced strategies, including how to effectively ask "What's working?", to build trust, uncover key insights, and tailor your approach to meet the unique needs of each client. By focusing on emotional engagement and the subtle cues of nonverbal communication, you'll be equipped to guide clients through a satisfying journey from present realities to desired outcomes, securing a partnership that's rewarding for both parties.

Chapter 2.1: Excitatory Bias Unveiled

Dr. Joseph Riggio's exploration of PS+ in Satisfaction Selling is a revelation. By revealing how the Excitatory Bias and autonomic nervous system dictate client receptivity, Joseph unveils the keys to unlocking client receptivity. Through captivating anecdotes and scientific insights, he underscores the pivotal role of emotional resonance in driving successful sales interactions.

Chapter 2.2: From Trust to Commitment

Prepare to uncover the keys to persuasion mastery with Dr. Joseph Riggio as he explores the essence of Satisfaction Selling. By orchestrating conversations that tap into customers' positive states, salespeople can craft compelling narratives and drive unparalleled success.

Chapter 2.3: Controlling the outcome of sales interactions

In this captivating discourse on Satisfaction Selling, Dr. Joseph Riggio illuminates the essence of PS+ methodology, anchored by the transformative inquiry, "What's working?" With finesse and precision, he navigates the nuances of interpersonal communication, steering clear of interrogation towards genuine dialogue. Through a series of anecdotes and principles, Dr. Riggio escorts us through the stages of engagement, from contact to commitment, each step imbued with the promise of mutual understanding and achievement.

Chapter 2.4: Effective Sales Dialogue- Transcending Interrogation

In this intriguing discourse, Dr. Joseph Riggio delves into the subtle yet crucial nuances of transitioning between Present State Positive and Desired State Positive. Through astute questioning and sharing of relevant information, trust becomes the cornerstone for client commitment and compliance.

Module 3: Future Memory: Selling's Secret

This comprehensive exploration of Dr. Joseph Riggio's Satisfaction Selling program, specifically focusing on the Desired State (DS++) module, unveils a revolutionary approach to sales. Through a series of intricate strategies, it delves into the psychological underpinnings of the selling process, emphasizing the creation of a "Future Memory" and leveraging time manipulation to foster a sense of certainty in prospective buyers. By guiding sales professionals on how to craft compelling future visions for their clients, the program ensures a deeper emotional and cognitive connection to the proposed solutions, significantly increasing the likelihood of a successful sale. Salespeople and business owners will learn to navigate and apply these advanced techniques to not only enhance their selling efficiency but also to solidify long-term client satisfaction and loyalty.

Chapter 3.1: Future Memory- Selling Success

Join Dr. Joseph Riggio on a journey of sales mastery as he unveils the art of compelling futures. Through strategic clarity and meticulous planning, he empowers sales professionals to lead clients from desire to commitment, transforming uncertainty into unwavering determination to take decisive action. 

Chapter 3.2: Crafting a Compelling Future

In this session, Dr. Joseph Riggio unravels the enigma of the Desired State, a crucial phase in mastering the art of sales. He reveals the secret sauce behind guiding clients towards embracing a compelling future, weaving a tapestry of trust, credibility, and urgency. By skillfully navigating the landscape of buyer psychology, sales wizards can orchestrate seamless transitions from interest to commitment, leaving a trail of satisfied clients in their wake.

Chapter 3.3: Outcome of the Outcome

Joseph explores how the decisions that people make to take action are always made in the future, from a position of certainty the outcome they’ll achieve is going to be satisfying, which leads to the Outcome of the Outcome. Learn how this future based outcome is how they'll know that they got what they wanted and give them the result that they want. From here Joseph will expose how to really deepen that experience at a motive connection and make your customer aware of what it's actually like for them to have the outcome that they don't have yet and what it represents, the Whole Form Structure. By connecting this Outcome of the Outcome back to their ability to make high quality decisions you’ll help them experience results and outcomes that turn out well and feel are working well.

Chapter 3.4: Future Memories and Time Sliding

In an ever-crowded marketplace, being remarkable means selling not just a product, but a vision. Dr. Riggio's "Time Sliding" offers a blueprint to creating stories that resonate deeply, ensuring your offer isn't just heard, but felt. Through imaginative engagement, you're not selling a product; you're selling a future where the client's needs are already met.

Module 4: From Present State to Desired State- A Transformative Shift

Dr. Joseph Riggio's Satisfaction Selling series delves into the nuanced journey from understanding a client's current satisfaction (Present State Positive, PS+) to guiding them towards their ultimate goals (Desired State, DS++). He introduces a transformative model, emphasizing the importance of building a future memory for clients, helping them envision their success vividly. The series progresses through identifying the Delta—the gap between present achievements and future aspirations—and crafting a compelling narrative to bridge this gap. Riggio emphasizes the significance of resource considerations, temporal framing, and constructing a path that aligns with the client's deep-seated values and objectives. Satisfaction Selling is not just about closing a sale; it's about creating a journey of fulfillment and achievement for the client, aligning their needs with actionable steps towards a brighter, self-defined future.

Chapter 4.1: Preparing for Event Horizons

In the world of sales, understanding the difference between where you are and where you want to be is crucial. By focusing on the crucial Delta process, you're not just planning; you're preparing for victory. You'll learn to anticipate the turns in your sales path and adapt with agility. This isn't about selling; it's about winning in the market by mastering the art of movement from present achievements to future triumphs.

Chapter 4.2: Future Proof Your Sales Approach

Unlock the secret to transformative sales success with Dr. Riggio's revolutionary approach to Temporal Framing. This method goes beyond traditional sales tactics, exploring how the fluidity of time—past, present, and future—can be harnessed to craft compelling sales narratives. By guiding clients to reimagine their past, actively engage in their present, and vividly anticipate their future, you'll not only close more deals but also create lasting impacts on their businesses and lives. It's about making every moment count in your journey to sales excellence.

Chapter 4.3: Resource Considerations

With precision and expertise, Dr. Riggio dissects the art of resource optimization in Satisfaction SellingSM. He teaches how to conduct a surgical Impact Analysis, uncovering the core values and ultimate desires of clients. By understanding and aligning with these core values, you'll not only sell more effectively but also forge deeper, more meaningful client relationships. It's a masterclass in turning the intangible into tangible success.

Chapter 4.4: Closing the Sales Gap

In a series of meticulously orchestrated moves, akin to the tipping point that precedes a cascade, we find ourselves at the cusp of sales mastery. Through a detailed examination of Path Considerations, we uncover the underlying structure that bridges the gap between the Present and the Desired. It's a revelation of sorts, an insight into how minute details, when aligned, can precipitate a dramatic shift—turning potential into action.

Module 5: - Crafting Compelling Sales Narratives- A Guide to Closing with Confidence

This detailed approach outlines a sophisticated sales strategy focused on transitioning from rapport and client understanding to securing commitment by crafting a compelling solution experience. It emphasizes the importance of trust, a deep understanding of the client's goals, and the strategic use of language and narrative to align the proposed solution with the client's decision-making process.

Chapter 5.1: Collapsing Criteria

At the heart of Satisfaction SellingSM lies a tipping point - the moment when a client realizes the solution being offered is precisely what they've been seeking. This method meticulously pieces together the puzzle of human decision-making, guiding you to present your offering in a way that feels almost predestined.

Chapter 5.2: Mastering Evidence Strategy

Joseph Riggio's Satisfaction Selling cuts through the noise, offering a proven, evidence-based strategy grounded in the real workings of the human brain. By focusing on creating a believable narrative that resonates on a neurocognitive level, sales professionals can achieve unparalleled success. The Evidence Strategy isn't just a technique; it's the culmination of understanding the deepest needs and desires of our clients, promising a path to not just meeting but exceeding their expectations in a way that feels both natural and inevitable.

Chapter 5.3: Mastering Solution Integration

The difference between a successful sale and a missed opportunity could lie in the power of a story? In "Satisfaction Selling," Joseph presents a compelling argument that integrating solutions into a coherent narrative could be the tipping point for gaining client commitment. Skillfully navigating through the psychology of decision-making, demonstrating that when sales professionals craft their proposals as stories, they're not just selling a product; they're offering a new chapter in the client's life.

Chapter 5.4: The Selling Narrative

In the intricate dance of sales, Dr. Riggio introduces the concept of 'narrative selling' - a powerful strategy rooted in storytelling and personal connection. It's about showing up, not just with a product, but with a story that resonates, engages, and ultimately, compels action. This video is a masterclass in creating narratives that not only present a solution but weave the very fabric of the client's needs, dreams, and the journey you're inviting them to embark on.

Module 6: Building Advocates Through Satisfaction

In this engaging video, Dr. Joseph Riggio demystifies the intricate process of Satisfaction SellingSM, a revolutionary sales methodology designed to elevate the effectiveness of salespeople and business owners in offering solutions to their clients. This comprehensive approach pivots around the Satisfaction CycleSM, a dynamic, five-step process that guides professionals from establishing a connection with potential clients to achieving successful compliance and beyond. By diving deep into the realms of Accountability, Achievement, Advancement, and Acknowledgement, viewers will learn not just to meet but exceed customer expectations, fostering a cycle of continuous improvement and mutual satisfaction. Dr. Riggio's insights promise to transform sales interactions into a fulfilling journey, ensuring that sales professionals can cultivate lasting, beneficial relationships with their clients, leading to repeated success and satisfaction on both ends.

Chapter 6.1: Compliance: The Final Step- ACTION

In this insightful video, Dr. Joseph Riggio delves into the concept of the Traditional Sales Model and contrasts it with the innovative approach of the Satisfaction Cycle. He highlights how the traditional model focuses on identifying problems, escalating fear, and offering solutions, often leaving clients feeling uneasy and unsatisfied. In contrast, the Satisfaction Cycle emphasizes building positive rapport, exploring possibilities, and presenting solutions in a non-intrusive manner. By following this approach, sales professionals can establish trust, credibility, and long-term relationships with clients, leading to consistent success and exceeding expectations.

Chapter 6.2: Agreements, Contracts & Negotiations

In a world cluttered with transactions, 'Agreements, Contracts & Negotiations' stands as a beacon, guiding us through the maze of post-agreement to action. It's about crafting stories where agreements aren't endpoints but gateways to meaningful actions. Dr. Riggio reimagines negotiation, not as a battleground, but as a dance floor where every step is deliberate, aimed at crafting outcomes that aren't just satisfactory but remarkable.

Chapter 6.3: Taking Action: Whole-form

Dr. Riggio invites us to look at sales through the lens of interconnected steps, each crucial in building towards a satisfiying conclusion: that the true success of a sale lies well beyond the initial agreement. In a narrative that ties together the intricacies of negotiation, the nuances of client relationships, and the journey of continual improvement, we discover the tipping point in sales – the moment satisfaction becomes the central pillar of success.

Chapter 6.4: Completing the Loop

Dr. Riggio's approach in "Satisfaction Selling" pivots around a tipping point - the moment a client transforms from a mere customer to a fervent advocate. Through strategic steps of accountability and acknowledgment, he explores how nuanced changes in handling client relationships can lead to significant shifts in lasting and repeatable business success. 

Dr. Joseph Riggio

Behavioral Neurocognitive Scientist 
ABOUT:

Dr. Joseph Riggio, Architect & Designer of the MythoSelf ProcessSM, is a world-class thought leader and architect of transformational change, renowned for his expertise in helping high achievers break through to extraordinary levels of performance. With a Ph.D. in Business Administration specializing in the neurocognitive science of decision-making, Dr. Riggio has dedicated his career to unraveling the complexities of human potential and designing pathways that lead individuals to achieve unparalleled success.
 
As the developer and designer of the MythoSelf Process, a revolutionary approach to personal development and executive coaching, Dr. Riggio has transformed the lives of thousands of individuals across the globe, from corporate executives and entrepreneurs to artists and educators. His work combines cutting-edge research in neurocognitive science with practical, actionable strategies, making him a sought-after consultant and mentor for those who aspire to live and work at their peak.
 
Dr. Riggio’s seminars and mastermind programs are legendary, marked by his charismatic delivery, profound insights, and the remarkable ability to provoke deep personal and professional transformation. His approach is not just about achieving success; it’s about crafting a life of significance and fulfillment.
 
Whether speaking at international conferences, conducting intimate retreats, or engaging in one-on-one coaching, Dr. Riggio’s goal remains consistent: to empower you to seize control of your destiny, expand beyond your limitations, and step into a future crafted by your own design.

Dr. Joseph Riggio recommendations

“I met Joseph in a training program conducted for Maersk while I was a Trade Manager there. The program was based on some proprietary models that Joseph developed for us woven in with some NLP and other material around negotiation. It was a fantastic program overall and I especially remember the NLP training, which still offers me insight and and edge. Today I still find myself using the learning I received in customer profiling and C-level negotiations. If you want to work with one of the best leadership and sales development consultants I can think of, you would do well to reach out and contact Joseph. He will give you an even-evolving edge in today’s global business world.”
"MICHAEL STOLARCZYK
PRESIDENT AT KONTANE LOGISTICS
“With his direct and candid style Dr. Riggio get right to the core of what is essential for you. This combined with his decades of experience and excellent business acumen, makes him the consultant and educator of choice for business professionals who are serious about developing their effectiveness as leaders. When your time is of importance, Dr. Riggio will deliver the agreed outcomes that matters, faster and with elegancy”
KEITH SVENDSEN
MANAGING DIRECTOR, EAST & CENTRAL CHINA AT MAERSK LINE